安徽农业科学2012，Vol.40Issue(4)：2391-2392,2.
电子商务环境下农产品网络营销策略研究
Study on Network Marketing Strategies of Agricultural Products under Electronic Commerce Environment
摘要
Abstract
Starting from the connotation of network marketing, problems in network marketing of agricultural products were analyzed, finally, innovation strategies on network marketing of agricultural products from the aspects of mobile electronic commerce, the Internet of Things, customer relationship management, etc. Were put forward.关键词
电子商务/网络营销/物流管理/无线射频标识/物联网/数据挖掘/本体Key words
Electronic commerce/ Network marketing/ Logistics management/ RFID/ The Internet of Things/ Data mining/ Ontology分类
管理科学引用本文复制引用
王凤旭,贾保先..电子商务环境下农产品网络营销策略研究[J].安徽农业科学,2012,40(4):2391-2392,2.基金项目
国家自然科学基金青年项目(61104179) （61104179）
