安顺学院学报2011，Vol.13Issue(4)：116-119,4.
论品牌延伸模式与策略的选择
The Study to the Choice of Brand Extension Model and Strategy
罗满建1
作者信息
- 1. 贵州轻工职业技术学院,贵州贵阳550002
- 折叠
摘要
Abstract
This article introduces and inductive brand extension mode and strategy types and function, demonstrates the mode and strategy selection should rely on conditions, mutual matching nature. Facilitate brand manager guide practical control activities.关键词
品牌延伸/延伸模式/延伸策略Key words
brand extension/extended model/extension strategy分类
管理科学引用本文复制引用
罗满建..论品牌延伸模式与策略的选择[J].安顺学院学报,2011,13(4):116-119,4.
