东南大学学报（自然科学版）2012，Vol.42Issue(1)：194-198,5.DOI:10.3969/j.issn.1001-0505.2012.01.036
基于随机需求和顾客退货的供应链协调机制
Coordination mechanism of supply chain based on stochastic demand and customer returns
摘要
Abstract
To improve cooperative relationships between members in supply chain, a single supplier and single retailer supply chain model facing the stochastic demand in relation with price and sales effort and the customer returns is established. The first order necessary condition of supply chain coordination is given according to the centralized decision mode, and a differentiated buyback contract with sales rebate and penalty policy is designed, which is thereafter proved to be capable of coordinating the supply chain with customer returns and making supplier and retailer achieve win-win. The study shows that with given sales rebate and penalty factor, the profit of total supply chain can be divided by supplier through adjusting the sales target, and a certain range must be satisfied by the sales target to make the coordination of the supply chain effective. Finally the above results are verified by numerical example, and the effects of the rate of customer returns on the decision variables of retailer and the total profit of supply chain are analyzed.关键词
顾客退货/供应链协调/差别回购契约/随机需求Key words
customer returns/ supply chain coordination/ differentiated buyback contract/ stochastic demand分类
管理科学引用本文复制引用
徐慧,达庆利,黄永..基于随机需求和顾客退货的供应链协调机制[J].东南大学学报（自然科学版）,2012,42(1):194-198,5.基金项目
国家自然科学基金资助项目(70772059,71001025). （70772059,71001025）
