佛山科学技术学院学报：自然科学版2011，Vol.29Issue(6)：62-65,4.
数据挖掘技术在客户关系管理中的应用研究
The application of data-mining technology to the researchon the customer relationship management
摘要
Abstract
Taking the current situations of market competition into consideration, we expatiated the principle of data- mining technology before we focused on the FCM clustering algorithm and association rules which were used to mine the telecommunication customer relationship. Meanwhile, we also analyzed some specific experimental data of mobile customers in detail.关键词
数据挖掘/客户关系/聚类算法Key words
data mining/customer relationship/clustering algorithm分类
计算机与自动化引用本文复制引用
张福泉..数据挖掘技术在客户关系管理中的应用研究[J].佛山科学技术学院学报：自然科学版,2011,29(6):62-65,4.
