湖北民族学院学报：自然科学版2011，Vol.29Issue(3)：331-334,4.
电子商务环境下基于证据理论的信任评估模型
Trust Evaluation Model under the Electronic Commerce Environment Based on Evidence Theory
吴碧霞1
作者信息
- 1. 闽北职业技术学院信息工程系,福建南平353000
- 折叠
摘要
Abstract
Trust management is the bottleneck of e-commerce development.It is the key problem to solve for the reliability and credibility of virtual environment trading system.this paper puts forward a kind of trust mechanism based on evidence theory.The trust evaluation model decomposed trust between enterprise nodes of the e-commerce environment into direct trust and indirect trust.And calculate the global trust through the evidence theory more evidence of the source fusion.This model can simulate acquisition,evolution and fusion of trust mechanism well in the e-commerce environment.关键词
信任/证据理论/融合/动态Key words
trust/D-S theory/trust fusion/dynamic分类
管理科学引用本文复制引用
吴碧霞..电子商务环境下基于证据理论的信任评估模型[J].湖北民族学院学报：自然科学版,2011,29(3):331-334,4.
