广东石油化工学院学报2012，Vol.22Issue(1)：39-43,5.
电子交易平台多元综合信用评价的研究与实现
Research and Implementation of Credit Evaluation of Electronic Trading Platform Based on Multivariate Comprehensive
摘要
Abstract
The model of multivariate comprehensive credit evaluation is analyzed and the detailed evaluation process is also discussed. Based on the main transactions characteristics of education Taobao, select the credit rating factors, according to credit evaluation index weights the distribution of income, allocation of credit evaluation factor weight. Calculated using fuzzy membership function of each index credit score, for the education Taobao users trading decisions more rehable credit information, reduce the credit risk process. The results showed that credit evaluation based on multiple integrated design can increase the credibility of the education Taobao in online transactions.关键词
电子商务/信用度/评价模型/权重分配Key words
E - commerce/credit/valuation model/weight distribution分类
信息技术与安全科学引用本文复制引用
曾令强,肖萍..电子交易平台多元综合信用评价的研究与实现[J].广东石油化工学院学报,2012,22(1):39-43,5.基金项目
基金项目：广东省教育科研“十一五”规划研究重点项目 （）
