热带地理2011，Vol.31Issue(1)：65-70,76,7.
C2C电子商务模式下的网络店铺区域分布特征
Characteristics of Regional Distribution of Online Shops under C2C E-business Models
周章伟 1张虹鸥 2陈伟莲3
作者信息
- 1. 中国科学院南海海洋研究所,广州,510301
- 2. 广州地理研究所,广州,510070
- 3. 中国科学院研究生院,北京,100049
- 折叠
摘要
Abstract
According to the analysis of the data of online shop regional distribution under Taobao customer to customer e-business models, eight largest merchandise industries which are patronaged most frequently by Internet users are taken as examples, the distribution models for different industries in different regions and assemblage models of online shops in different industries are studied by using Advantage Degree Index, Concentration Ratio Index and Gini coefficient. It is found that: 1) The number of online shops in different provinces decreases from the coastal to inland areas, and the three coastal areas are the major gathering places. Beijing, Shanghai, Guangzhou and some other megacities attract the largest number of online vendors. 2) The number of online shops in the eight merchandise industries has an apparent disparity, each area owns its characteristic category of online shops. 3) The online vendors in the eight largest industries are quite concentrated, those in the four provinces or municipalities, namely, Shanghai, Guangdong, Zhejiang, and Beijing, account for 65.2% of the total. IT and fast consumer good industry have a higher gathering degree, while the gathering degree of digital "Soft" product industry presents a little lower.关键词
C2C电子商务/淘宝网/网络店铺/区域分布Key words
C2C E-business model/ Taobao/ online shops/ regional distribution分类
管理科学引用本文复制引用
周章伟,张虹鸥,陈伟莲..C2C电子商务模式下的网络店铺区域分布特征[J].热带地理,2011,31(1):65-70,76,7.
