山东理工大学学报：自然科学版2011，Vol.25Issue(6)：13-18,6.
需求与渠道偏好相关下渠道选择和定价研究
Channel selection and pricing with channel preference dependent demand
王志宏 1张小翠1
作者信息
- 1. 东华大学旭日工商管理学院,上海200051
- 折叠
摘要
Abstract
We develop a dual-channel supply chain model with a single manufacturer and retailer,considering channel selection and pricing strategy with consumers＇ channel preference dependent demand.Manufacturers have three different distribution options：（1） only a retail channel,（2） only a e-tail channel,（3） dual-channel.We compare the differences in pricing and demand as well as profit of dual-channel with other distribution strategies both in the condition of a integrated supply chain and non-integrated supply chain.It is found that the effectiveness of dual-channel depends on consumer attributes and channel costs.Dual-channel strategy will not affect the pricing of the manufacturer,and will stimulate new demands,so it will improve the profits of the supply chain and the manufacturer.Meanwhile,dual-channel will cut down the price and demand of retail channel in a non-integrated supply chain,so it will reduce retailer＇s profit.At last,we illustrate our analytical results with some examples,and the proposed conclusions are validated.关键词
双渠道/供应链/电子渠道/渠道偏好/定价Key words
dual-channel/supply chain/e-tail channel/channel preference/pricing分类
管理科学引用本文复制引用
王志宏,张小翠..需求与渠道偏好相关下渠道选择和定价研究[J].山东理工大学学报：自然科学版,2011,25(6):13-18,6.
