首都师范大学学报（自然科学版）2011，Vol.32Issue(5)：57-61,5.
不同群体对旅游信息传播渠道的评价研究
On the Evaluation of Different Groups on Broadcasting Channel of Tourist Information
雷榕1
作者信息
- 1. 武警工程学院基础部,陕西西安710086
- 折叠
摘要
Abstract
On the basis of survey, this paper tried to find different groups evaluation on different information channel when they collect tourist information. The invaluation system is composed of six indices. The result showed that, the demographic feathers have influence on the evaluation and use of information channel. The result will have enlightment for operators to segment target market and formulate marketing policy.关键词
旅游信息/不同群体/传播渠道Key words
tourist information/different groups/broadcasting channel分类
数理科学引用本文复制引用
雷榕..不同群体对旅游信息传播渠道的评价研究[J].首都师范大学学报（自然科学版）,2011,32(5):57-61,5.
