丝绸2011，Vol.48Issue(11)：58-60,3.
论丝绸品牌之战咯
Disscussion on the brand strategy of silk
钱同源1
作者信息
- 1. 浙江省丝绸集团有限公司,杭州310004
- 折叠
摘要
Abstract
In the silk industry, there are many brand products, but the well-known brands are lacking. How tocreate a good international brand, the brand strategy can be tried from the following three aspects: Frist is toimpove the quality, including design quality, product quality, production quality and service quality, quality isthe foundation of brand; Second is to innovate the design, design is the key of product life and the brand; Thirdis to build the brand under the full cooperation of entire industry, to build Chinaese own international brand ofsilk.关键词
丝绸行业/品牌战略/质量/设计Key words
Silk industry/Brand strategy/Quality/Design分类
管理科学引用本文复制引用
钱同源..论丝绸品牌之战咯[J].丝绸,2011,48(11):58-60,3.
