石家庄经济学院学报2011，Vol.34Issue(5)：118-122,5.
大众媒介对受众的控制及反思
Reconsideration on the Controlling of Mass Media to Audience
张香萍1
作者信息
- 1. 安徽财经大学文学与艺术传媒学院,安徽蚌埠233000
- 折叠
摘要
Abstract
As an important communication carrier,mass media is a specific tool that the practical subject changes the object.But the mass media is making more control to the audience.The will of mass media,economic interest,political power,mass culture,and communication technique lead to this phenomenon.How to reduce the control of the mass media to the audience？ First we should pay attention to the unity of the instrumental rationality and value sense;Second,the circulator of mass media should be bound;Thirdly,we should strengthen the media literacy education of audience.关键词
大众媒介/受众/价值理性/媒介素养Key words
mass media/audience/value sense/media literacy education分类
社会科学引用本文复制引用
张香萍..大众媒介对受众的控制及反思[J].石家庄经济学院学报,2011,34(5):118-122,5.
