西安石油大学学报（社会科学版）2011，Vol.20Issue(5)：44-48,5.
产业集群中品牌生态的治理机制研究
On the Governing Mechanism for Brand Ecosystem of Industrial Cluster
张文律1
作者信息
- 1. 中共温州市委党校经济学教研部,浙江温州325027
- 折叠
摘要
Abstract
Based on the braud ecosystem theory and network governing theory, this paper constructs an academic framework of governing mechanism for brand ecosystem of industrial cluster, and takes Wenzhou Shoe and Leather Industry Association as a case study. It is found out that governing mechanism for brand ecosystem of industrial cluster includes two aspects ： micro - level and macro - level, that is to say, operational mechanism and social mechanism. The research conclusion offers references to the governance for brand ecosystem of China＇s industrial cluster.关键词
产业集群/品牌生态/治理机制/行业协会Key words
Industrial cluster/brand ecosystem/governing mechanism/industry association分类
管理科学引用本文复制引用
张文律..产业集群中品牌生态的治理机制研究[J].西安石油大学学报（社会科学版）,2011,20(5):44-48,5.
