品牌延伸评估的要素分析——从品牌延伸的目标角度OACHSSCD

Brand extension evaluation search. Brand extension evaluation is has been one of the hot topics of marketing theory and brand strategy re- an evaluation on the achievement process and the realization extent of the brand extension goals. In terms of the brand extension goals, the leading impact factors of the brand extension e- valuation mainly consist of the satisfaction level of consumer demands, the fit level of the brand extension, the characteristics of …查看全部>>