襄樊学院学报2011，Vol.32Issue(12)：46-48,3.
品牌延伸评估的要素分析——从品牌延伸的目标角度
Factor Analysis on the Brand Extension Evaluation
摘要
Abstract
Brand extension evaluation search. Brand extension evaluation is has been one of the hot topics of marketing theory and brand strategy re- an evaluation on the achievement process and the realization extent of the brand extension goals. In terms of the brand extension goals, the leading impact factors of the brand extension e- valuation mainly consist of the satisfaction level of consumer demands, the fit level of the brand extension, the characteristics of the parent brand, the competition status of the target market, the enterprise strategies and SO on.关键词
市场营销/品牌延伸/品牌延伸评估Key words
Marketing management/Brand extension/Brand extension evaluation分类
经济学引用本文复制引用
任强..品牌延伸评估的要素分析——从品牌延伸的目标角度[J].襄樊学院学报,2011,32(12):46-48,3.
