孝感学院学报2011，Vol.31Issue(5)：119-128,10.
农村墙体广告发展现状调查与分析——以湖北省孝感市三汉镇为例
Investigation and Analysis of the Rural Wall Advertising Development： Taking Sancha Town of Xiaogan City as an Example
王银芹 1刘珍丽 1汤丹2
作者信息
- 1. 孝感学院文学与新闻传播学院,湖北孝感432000
- 2. 孝感日报社,湖北孝感432000
- 折叠
摘要
Abstract
With the development of market economy, the increasing competition between enterprises and the full development of various media, wall advertising has gradually become a powerful weapon for developing rural market in business. It is playing an important role in the battle of all kinds of products for rural market. Meanwhile, rural wall advertising itself also grows and develops to the extreme. By means of survey, this thesis analyses the rural wall ads＇ total quantity, distribution of industry, advertising effectiveness, its main existing forms and problems, etc. Meanwhile, the author puts forward corresponding solutions to the problems in rural wall advertising with a view to providing some marketing strategies and promoting its more orderly and stable development.关键词
农村墙体广告/现状/调查Key words
rural wall advertising/present situation/investigation分类
管理科学引用本文复制引用
王银芹,刘珍丽,汤丹..农村墙体广告发展现状调查与分析——以湖北省孝感市三汉镇为例[J].孝感学院学报,2011,31(5):119-128,10.
