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高等教育市场化视阈下的高校经营策略研究

郭伟欣 赵世莉

中国农业教育Issue(5):32-35,4.
中国农业教育Issue(5):32-35,4.

高等教育市场化视阈下的高校经营策略研究

Tertiary Institutional Management Strategy in the Context of China's Higher Educational Marketization

郭伟欣 1赵世莉2

作者信息

  • 1. 兰州大学,甘肃兰州730000
  • 2. 甘肃广播电视大学,甘肃兰州730000
  • 折叠

摘要

Abstract

With the establishment and development of market economy system,the marketization of higher education has become the trend of international as well as domestic higher educational development.On the basis of chronological analysis of the marketization and reasserting its definition and connotation,the present paper deals with the opportunities and challenges that come with the marketization as a spin-off or side-effect,and offers some management strategies of organization restructuring,quality control,competitive edge and human resource management.

关键词

高等教育/市场化/高校管理/经营策略

Key words

higher education/higher education marketization/tertiary institutional management/management strategy

分类

社会科学

引用本文复制引用

郭伟欣,赵世莉..高等教育市场化视阈下的高校经营策略研究[J].中国农业教育,2011,(5):32-35,4.

中国农业教育

OACHSSCD

1009-1173

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