摘要
Abstract
Consumer groups demand has characters of fuzziness,aggregation,personality,centrality about interactive communication topic,sharing ideas and experience of the initiative,with which the consumer behavior in virtual group buying model-IEDGS emerged then.Some problems,such as online transaction security,group purchase service enterprises and business reputation,after-sales service system,legal and regulatory have been the main obstacles of virtual group buying.In order to ensure the normal consumer behavior in virtual group buying,we need to strengthen the security of online trading,heighten the reputation of group purchase enterprises and business,improve after-sales service and perfect the legal system of supervision.关键词
网络团购/消费者行为/IEDGS模型/消费者购买行为模式Key words
virtual group buying/consumer behavior/IEDGS model/consumer purchasing behavior model分类
管理科学
