安徽农业科学2012，Vol.40Issue(8)：4919-4922,4.
基于“微笑曲线”理论的新疆林果业战略研究
Strategic Research of Xinjiang Forestry and Fruit Industry Based on "Smile Curve"
韩杨1
作者信息
- 1. 新疆财经大学工商管理学院,新疆乌鲁木齐830012
- 折叠
摘要
Abstract
Based on theory of "Smile Curve", this paper analyzes industrial composition and current development situation of Xinjiang forestry and fruit industry. The "Smile Curve" theory indicates that research and development and marketing sections have advantages of high added value , while processing and manufacturing sections have lower profitability. In line with these situations, strategic countermeasures are put forward for improving competitive power and increasing values of Xinjiang forestry and fruit industry. Countermeasures include seeking balance of ecological, social and economic benefits, and guiding investment in science and technology;energetically developing finish and deep processing through building industrial bases by leading enterprises; energetically developing informationization and logistics construction and catching major points of forestry and fruit industrial construction; stressing regional characteristics and implementing independent brand strategy from the "Green" concept.关键词
微笑曲线/新疆林果业/增值战略Key words
Smile Curve/ Xinjiang forestry and fruit industry/ Strategy of increasing values分类
农业科技引用本文复制引用
韩杨..基于“微笑曲线”理论的新疆林果业战略研究[J].安徽农业科学,2012,40(8):4919-4922,4.
