南京师大学报（自然科学版）2011，Vol.34Issue(4)：129-134,6.
基于IPA评价的温泉旅游者感知实证研究——以南京汤山温泉为例
Based on Empirical Research About IPA Assessment Tourist Perception -A Case Study of Nanjing Tangshan Hot Springs
摘要
Abstract
Nanjing Tangshan Hot Springs is the case, based on depth interviews and questionnaires, the survey results u-sing SPSS16. 0 software a detailed analysis of the line, combined with IPA analysis, the importance of spa tourists perception and performance into the comparative analysis, and constructing the corresponding quarter of the map, demonstrating the advantages of spa tourists factors perceived to improve, opportunities and maintaining factors of factors. In -depth analysis found that different characteristics of tourists there are differences of perception of spa tourism, tourist perception of items in the spring, the importance of more concern is the effect of spa and sports resort, leisure and relaxation environment, its characteristics, functions and the profits of tourists, but for other aspects of the function of the spring is not very concerned about; show more items rank in terms of the importance of analysis than decreased, indicating poor performance of these items is a need for improvement. Through the above empirical analysis, Nanjing Tangshan Hot Spring Tourism rational development and sustainable use of the future provision of scientific and quantitative basis.关键词
温泉旅游/旅游者感知/IPA分析/南京汤山Key words
spa tourism/tourist perception/IPA analysis/Nanjing Tangshan分类
管理科学引用本文复制引用
方法林..基于IPA评价的温泉旅游者感知实证研究——以南京汤山温泉为例[J].南京师大学报（自然科学版）,2011,34(4):129-134,6.基金项目
江苏省教育厅2009年度高校哲学社会科学基金(09SJD630050). （09SJD630050）
