上海管理科学2011，Vol.33Issue(6)：59-61,3.
博客营销方式对提升产品形象的研究
Research on Company's Blog Marketing Method Selection
摘要
Abstract
Based on the current classification of blog marketing, this paper conducted research on 40 kinds of products' blogs. A first hand statistic is used in the research to compare the effects of different blog marketing in the products image building. This paper found a relationship between blog marketing method and company characters. And offers the company a best way in choosing the blog marketing.关键词
博客营销/营销方式/产品形象Key words
Blog marketing/ Blog marketing method/Product Image分类
管理科学引用本文复制引用
纪翔..博客营销方式对提升产品形象的研究[J].上海管理科学,2011,33(6):59-61,3.基金项目
本文为上海外国语大学2011年研究生科研基金项目阶段性成果. （）
