华北水利水电学院学报：社会科学版2012，Vol.28Issue(1)：99-101,3.
红色旅游产品吸引力提升策略新探
New Search on Promote Strategy of the Attraction of Red Tourism Product
摘要
Abstract
This article take views on the attraction of red tourism product, analyzing the target markets and market demand of Red tourism and proposing that the disign of red tourism product should focus on experience elements. What＇ s more, it should develop mind, change ideas, and expand the target market, using a variety of portfolio strategy, making the sophisticated marketing well and enhancing the attraction of red tourism product ultimately. Red tourism can＇ t make only the political mission and red sentiment as the source of attraction. We should excavate the content of red tourism product abundantly and band other thematic tourism products together, to enrich the connotation of red tourism product and bring up its attraction and competitiveness.关键词
红色旅游/旅游市场/产品吸引力Key words
Red tourism/Tourism market/Product attraction分类
政治法律引用本文复制引用
姬冉..红色旅游产品吸引力提升策略新探[J].华北水利水电学院学报：社会科学版,2012,28(1):99-101,3.基金项目
河南省社科联2011年调研课题《河南省旅游产业转型升级重点、难点及对策研究》 （）
