南阳师范学院学报Issue(3)：58-60,82,4.
古城型旅游地游客动机与重游意愿关系研究——以凤凰古城为例
Study on the travel motivations and their impact on revist itention in historic destination——Take Fenghuang ancient city for example
摘要
Abstract
The travle motivations and their impact on revist intention is a problem of pratical and academical value.This paper divides the sample into five types of travel motivation with factor analysis,and find different motivations have different effects on tourists＇revisit intention with correlation and regression analysis,and the motivation of shopping is remarkable.Culture experience gets a effect on five-years revisit intenton.At last,some direction are proposed.关键词
游客/动机/重游意愿/古城型旅游地Key words
tourist/motivation/revist intention/historic destination分类
管理科学引用本文复制引用
陈海波,刘文斌,黎碧媛..古城型旅游地游客动机与重游意愿关系研究——以凤凰古城为例[J].南阳师范学院学报,2012,(3):58-60,82,4.基金项目
教育部人文社科基金项目“重游现象及其形成机制研究” （）
