山东理工大学学报：自然科学版2012，Vol.26Issue(1)：74-77,4.
C2C电子商务动态信用评价模型
Dynamic trust evaluation model for C2C electronic commerce
摘要
Abstract
The credit problems are the main bottlenecks restricting the development of electronic commerce.At present,the credit evaluation system provided by domestic C2Ce-commerce sites guarantees the network trade safety on a degree,but there are also some problems.A dynamic trust evaluation model for C2Celectronic commerce is proposed in this paper.The model is based on historical of transactions,which takes into account of various aspects of transactions such as the transaction value,payment,credibility of estimators,and the neutral feedbacks.It adopts dynamic calculation method,and provides a reliable basis for successful transactions.The model can effectively identify malicious users and guileless users,which reduces the credit fraud and so on,and improves the security of C2Celectronic commerce.关键词
动态信用评价/C2C模式/交易金额/评价方信用度Key words
dynamic trust evaluation/C2Cmode/transaction value/credibility of estimators分类
计算机与自动化引用本文复制引用
许红冉,王凤英..C2C电子商务动态信用评价模型[J].山东理工大学学报：自然科学版,2012,26(1):74-77,4.基金项目
山东省自然科学基金资助项目 （）
