山东理工大学学报：自然科学版2012，Vol.26Issue(1)：100-105,6.
商务智能在零售促销优化中的应用
Application of business intelligence techniques in retail promotion optimization
毕建涛 1魏红芹1
作者信息
- 1. 东华大学旭日工商管理学院,上海200051
- 折叠
摘要
Abstract
Sales promotion plays an increasingly important role in manufacturer′s marketing strategies.However,a review of previous literatures indicates that there is a lack of a systematic and comprehensive research concerning application of business intelligence techniques in retail promotion optimization.This paper introduces the-state-of-the-art in the domain of promotion optimization.Different business intelligence techniques and data mining algorithms are further reviewed and summarized according to analytical themes.Finally,a brief introduction about the current application status of the retail promotion optimization softwares is made.关键词
零售行业/促销优化/商务智能/数据挖掘Key words
retailing/sales promotion optimization/business intelligence/data mining分类
计算机与自动化引用本文复制引用
毕建涛,魏红芹..商务智能在零售促销优化中的应用[J].山东理工大学学报：自然科学版,2012,26(1):100-105,6.
