山西农业大学学报：社会科学版2012，Vol.11Issue(2)：166-172,7.
基于AHM模型的客户响应能力影响方案研究
Attribute-level Model and Customer Response Capabilities
韩炜 1马斌1
作者信息
- 1. 太原理工大学经济管理学院,山西太原030024
- 折叠
摘要
Abstract
In the dynamic and complex environment, excellent customer response capability is the basis for enterprises to obtain competitive edge.As a key strategic resource, customer knowledge not only improves the level of customer relationship management, but also creates values for customers and constantly improves customer responsiveness through customer knowledge management.In the issue of customer knowledge management program and the customer response capabilities, the article uses a new unstructured decision-making method-Attribute-level model（A HM） to calculate and sort major programs according to their weight.The results provide a theoretical reference for improving customer responsiveness, and reference for enterprises to look for customer knowledge management program according to their own situation.关键词
客户知识/客户响应能力/客户知识管理/属性层次模型Key words
Knowledge of customers/Customer response capabilities/Customer knowledge management/AHM分类
管理科学引用本文复制引用
韩炜,马斌..基于AHM模型的客户响应能力影响方案研究[J].山西农业大学学报：社会科学版,2012,11(2):166-172,7.
