摘要
Abstract
The characteristics of the product of travel agencies,such as intangibility and the simultaneousness of production and consumption etc.,bring information asymmetry phenomenon between the traveler and the travel agencies,which leads to reverse selection of product market of travel agencies.The key to solve reverse selection of product market of travel agencies is that real and perfect product information can be obtained by consumers.Through pathes of transferring product information by travel agencies,sending signal by including compensation clauses in contract,and enhancing supervision by the government and the third-party,etc.,the reverse selection of product market of travel agencies can be meliorated,which will guarantee the rights of both consumer and travel agencies.关键词
旅行社/产品市场/产品信息/逆向选择/信息不对称/利益保障Key words
travel agency/product market/product information/reverse selection/information asymmetry/interest guarantee分类
管理科学
