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基于SWOT分析的平潭岛海岛旅游业发展策略

孙璇

台湾农业探索Issue(2):55-59,5.
台湾农业探索Issue(2):55-59,5.

基于SWOT分析的平潭岛海岛旅游业发展策略

Development Strategies on the Development of Island Tourism in Pingtan Island Based on SWOT Analysis

孙璇1

作者信息

  • 1. 福建社科院文献信息中心,福建福州350001
  • 折叠

摘要

Abstract

This study focused on the development of tourism industry in Pingtan Island,and discussed the strengths,weaknesses,opportunities and threats of Pingtan's tourism industry by using the SWOT analysis method.Based on this,we put forward the models and strategies for the development of tourism industry in Pingtan Island,such as the sustainable development and low-carbon development model,the dominant mode "industry boost tourism",regional market links.

关键词

平潭岛/旅游业/SWOT分析/以产带游/区域市场联结

Key words

Pingtan Island/tourism/SWOT analysis/'industry boost tourism'/regional market links

分类

管理科学

引用本文复制引用

孙璇..基于SWOT分析的平潭岛海岛旅游业发展策略[J].台湾农业探索,2012,(2):55-59,5.

台湾农业探索

OACHSSCD

1673-5617

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