现代电力2012，Vol.29Issue(2)：90-94,5.
基于综合价值的优质电力客户评价体系研究
Research on High-grade Power Customer Evaluation System Based on Comprehensive Value
罗欣 1周琪 2黄海峰 3刘梅1
作者信息
- 1. 北京清软创新科技有限公司,北京 100085
- 2. 江西省电力公司营销部,江西南昌330077
- 3. 湖北省电力公司营销部,湖北武汉430077
- 折叠
摘要
Abstract
In order to identify the high-grade customer for scientifically power enterprises and ensure the stability and growth of these customers, the high-grade customer comprehensive value index system for the service requirements is proposed based on economic theory and basic principle of practicality. Then, the single value evaluation method is proposed according to the characteristics of each index, and the index weight calculation method based on entropy approach is also presented according to the amount of index information. In addition, the high-grade consumer comprehensive value evaluation system and calculation procedure are built with new synthetic method according to marketing characteristics. The example calculation shows that this method has certain rationality and practicality, which can provide the decision basis for decision makers to select high-grade customer.关键词
优质客户/综合价值/指标体系/熵权/混合模型Key words
high-grade customer/ comprehensive value/ index system/ entropy weight/ hybrid model分类
信息技术与安全科学引用本文复制引用
罗欣,周琪,黄海峰,刘梅..基于综合价值的优质电力客户评价体系研究[J].现代电力,2012,29(2):90-94,5.
