襄樊学院学报2012，Vol.33Issue(3)：64-67,4.
论晋商文化精髓对现代企业形象设计的影响
Influence of Business Culture＇ s Essence of Shanxi Merchants on Corporate Identity Design
摘要
Abstract
The traditional Shanxi merchants have ceased to exist. However, its surviving cultural wealth, espe- cially the essence of Shanxi merchants culture, faith, has an important influence on the image design in modern corporations and even the construction of the whole social credit system. This paper that mainly analyzes culture thoughts and the values of the essence of Shanxi merchants culture thinks that sticking to the faith concept can build the culture of modem enterprise, improve the enterprise management considering people foremost, and al- ways keep modem corporations spirit young.关键词
晋商文化/企业形象设计/企业管理Key words
Business culture of Shanxi merchants/Corporate identity design/Enterprise management分类
社会科学引用本文复制引用
陈志权..论晋商文化精髓对现代企业形象设计的影响[J].襄樊学院学报,2012,33(3):64-67,4.基金项目
2010年湖北省教育厅人文社会科学研究项目 （）
