系统管理学报2011，Vol.20Issue(6)：648-657,10.
具有服务溢出效应的双渠道供应链竞争
Competition in a Dual-Channel Supply Chain with Service Spill-Over Effect
摘要
Abstract
Based on the consumer utility theory and considering spillover effect of services, we study the free riding problem when a supplier introduces direct sale channel while there exists a traditional sales channel, and analyze the impact of free riding on the decisions of supply chain members and its performance. The result suggests that free-riding restrains the initiative of the retailer from providing services, and reduces the total profit. To motivate the retailer to improve service level thus improve the performance of the supply chain, we propose a supply chain coordination mechanism with service cost sharing between the supplier and the retailer. With the coordination mechanism, not only can the service level be improved, but also the profits of the supply chain members and the supply chain performance are increased.关键词
供应链协调/双渠道/服务溢出/搭便车Key words
supply chain coordination/ dual-channel/ service spill-over/ free-riding分类
管理科学引用本文复制引用
罗美玲,李刚,孙林岩..具有服务溢出效应的双渠道供应链竞争[J].系统管理学报,2011,20(6):648-657,10.基金项目
国家自然科学基金青年基金资助项目(70701029) （70701029）
国家社会科学基金资助项目(08XJY016) （08XJY016）
