徐州工程学院学报：社会科学版2012，Vol.27Issue(3)：105-108,4.
学术期刊优化选题策划的方略分析
Analysis of the Strategies in Optimizing Academic Journals＇ Topic Planning
摘要
Abstract
Optimization of the topic planning strategies is a necessary step to build brand journals.It is a good way improve the magazine quality,taste and publicity.As a result,it will receive more and more attention.Topic planning should adhere to the orioutation of public opinion,embody the journal＇s editing principles and concepts to form unigue discourse status,demonstrate it＇s aesthetic taste and become the effectiveway of building brand journal and expand its influence.To optimize topic planning strategies should choose effective forms,focus on theme promotion,the promotion strategies of hot topics,and the propaganda strategies in operating anniversaries and important events.As the same time,topic planning should emphasize originality,forward-looking,close coverage and typicality.关键词
期刊/选题策划/品牌Key words
journals/topic planning strategies/brand引用本文复制引用
陆静高..学术期刊优化选题策划的方略分析[J].徐州工程学院学报：社会科学版,2012,27(3):105-108,4.
