中国医疗设备2012，Vol.27Issue(3)：84-87,4.DOI:10.3969/j.issn.1674-1633.2012.03.028
医疗设备售后服务上下游对弈的再布局
Re-layout of the Upstream and Downstream in the Game of Medical Equipment Service
摘要
Abstract
The competition in the market of medical devices is increasing these years. Although many product suppliers have to reduce their tender prices, they hold the more control of service and pricing rules for the advantage of ownership of technology, staff and spare parts. The "new" game focus, after-sales service, between manufacturers and hospitals is becoming more and more outstanding. The game between upstream and downstream can be affected by various elements. The game exists in the control of each element and the synthesis of these elements. The quality control center of medical devices not only has made a series of strategy for the game, but also called for the enhance of awareness of the game, investment of the necessary "force" and the use of multi-party technical resources, which lead hospitals to form a balance of powerful situation in the game.关键词
医疗设备/售后服务/客户满意度/博弈论Key words
medical device/ after-service/ customer satisfaction/ game theory分类
医药卫生引用本文复制引用
李斌,汪黎君,郑蕴欣,姜瑞瑶,何德华..医疗设备售后服务上下游对弈的再布局[J].中国医疗设备,2012,27(3):84-87,4.基金项目
上海医院协会2010年度医院管理研究基金课题资助项目(2010066). （2010066）
