重庆文理学院学报：社会科学版2012，Vol.31Issue(3)：88-92,5.
强化编辑品牌意识的策略初探
An Exploration of Strengthening Brand Awareness Strategy
米丽娟1
作者信息
- 1. 重庆文理学院思想政治教育研究中心,重庆永川402160
- 折叠
摘要
Abstract
The essay begins with the important of the brand consciousness of editor during the course of media development According to the growth law,the media brands＇ growth of ＂Shanghai Wednesday＂、Hunan TV、Chongqing TV and Phoenix TV are analyzed as sample.Seven tactics,Controlling course,searching for the path,cultivating self brand,producing a marked effect of editor＇s key position、 leading identity of quality and quantity into editor＇s work,consummating many stratums system of check-up manuscript and setting up the mechanism of correcting mistakes to strengthen the brand consciousness are raised and researched.关键词
编辑品牌意识/传媒生存状态/策略/样本分析法Key words
the brand consciousness of editor/living state of media/tactics/methods of analyzing sample.分类
社会科学引用本文复制引用
米丽娟..强化编辑品牌意识的策略初探[J].重庆文理学院学报：社会科学版,2012,31(3):88-92,5.
