重庆工商大学学报：自然科学版2012，Vol.29Issue(3)：38-41,4.
“价格战”现象的成因和效应研究
Analysis of the Cause and Outcome of ＂Price War＂ Phenomenon
陈其进1
作者信息
- 1. 重庆工商大学数学与统计学院,重庆400067
- 折叠
摘要
Abstract
Through the model of prisoner＇ s dilemma, we conduct the corresponding analysis of the cause of the endless price war phenomenon . In terms of output, price and profit, the impact of this phenomenon on the welfare of both companies and customers is deeply discussed using the improved Bertrand gambling model. From these conclusions and the competition theory in both microeconomics and political economy, we offer some suggestions for governments and companies. In order to ensure the healthy and sustainable development of commodity market, governments should control the numbers of companies in＂ price war＂ and meanwhile companies themselves should build their own brands关键词
价格战/囚徒困境/Bertrand模型Key words
price war/prisoner's dilemma/Bertrand gambling model分类
经济学引用本文复制引用
陈其进..“价格战”现象的成因和效应研究[J].重庆工商大学学报：自然科学版,2012,29(3):38-41,4.
