镇江高专学报2012，Vol.25Issue(1)：44-47,4.
南京高校宾馆竞争环境分析与战略选择研究
Analysis of the competitive environments for college hotels in Nanjing and research on strategic choice
季艳 1庞山山1
作者信息
- 1. 扬州大学旅游烹饪学院,江苏扬州225127
- 折叠
摘要
Abstract
As a special type of hotel,college hotels have the advantages in the respect of environment and customers with which social hotels cannot be compared.But with the development of tourism in Nanjing,the number of hotels has been steadily increased,which leads to competition among the hotels.College hotels in Nanjing have also been involved in this keen competition,facing the strong rivals and the new entrants and substitutes appear at any moment.College hotels in Nanjing must adopt the strategyies of centralization,differentiation and strategy alliance to obtain the competitive advantage and long-term development in this competitive environment.关键词
南京/高校宾馆/竞争环境/战略选择Key words
Nanjing/college hotel/competitive environment/strategic choice分类
管理科学引用本文复制引用
季艳,庞山山..南京高校宾馆竞争环境分析与战略选择研究[J].镇江高专学报,2012,25(1):44-47,4.
