丝绸Issue(4)：65-69,5.
服装品牌评价的问卷编制及维度构建
Questionnaire establishment and dimension construction of clothing brands evaluation
摘要
Abstract
The clothing brands evaluation questionnaire based on consumer response was established and the cognitive dimensions of the clothing brands evaluation was constructed based on the research clues of the relevant studies and the particularity of the clothing brand evaluation. The exploratory factor analysis results revealed that the internal consistency and reproducibility of this questionnaire were all in line with the standard of the measurement statistics. The model's degree of fitting between this questionnaire and its dimension construction was showing well and the load of each observation factors on the potential variant was reasonable. In addition, the total interpretation amount of 6 dimensions of the clothing brand evaluation questionnaire was 62.24%, indicating that the clothing brands evaluation questionnaire has good reliability and validity, and can be used as the tool for the relevant research.关键词
服装品牌/品牌认知/维度结构/问卷Key words
Clothing brand/ Brand recognition/ Dimensions structure/ Questionnaire分类
轻工纺织引用本文复制引用
于国瑞..服装品牌评价的问卷编制及维度构建[J].丝绸,2012,(4):65-69,5.
