中国石油大学学报：社会科学版2012，Vol.28Issue(3)：6-9,4.
石油企业软实力影响因素及提升策略
The Influence Factors and Promotion Strategies of Petroleum Enterprise Soft Power
杨晓龙 1杨金保1
作者信息
- 1. 东北石油大学经济管理学院,黑龙江大庆163318
- 折叠
摘要
Abstract
With the arrival of the knowledge economy and the information age, the development of the petroleum enterprises should not only depend on resources, capital, the investment of the technology and labors, but also affected by the soft power of the enterprise. Whether the soft power of the petroleum enterprise is weak or strong will concern the sustainable development of the enterprises directly. This paper analyses the influence factors of the soft power of the petroleum enterprise on the basis of the new features and practical of the petroleum enterprise development, and puts forward strategies to promote the soft power of the petroleum enterprise from the following aspects： building extraordinary petroleum enterprise cultural strength, sustainably accelerating enterprise technology innovation, management innovation ability of the petroleum enterprises, the practice of the social responsibility of the petroleum enterprises, strengthening enterprise resource integration, and shaping petroleum enterprise image in an all-round way.关键词
石油企业/软实力/影响因素/提升策略Key words
petroleum enterprises/soft power/the influence factors/promotion strategy分类
经济学引用本文复制引用
杨晓龙,杨金保..石油企业软实力影响因素及提升策略[J].中国石油大学学报：社会科学版,2012,28(3):6-9,4.
