中国农业大学学报2012，Vol.17Issue(3)：7-14,8.
我国消费者对转基因食品的购买意愿及影响因素分析
Analysis on the impact factors of consumers’ purchase intention of GM food
摘要
Abstract
As the most important component of the market,consumers are the starting and end points of the development of GM food,so it is important to know the consumers’ purchase intention of GM food and factors that affect it,which play a key role in establishing an effective communication system among the government,enterprises and consumers.Based on the survey data collected from Beijing,Shanghai,Shenzhen,Suzhou,Wuhan and Chongqing,an Ordinal regression analysis on the consumers’ purchase intention of GM food and factors that affect it was performed by using the SPSS 17.0.The result showed that many factors affect consumers’ purchase intention of GM food significantly.These factors are gender,level of education,whether having children under 16 years old,information source of GM food,cognition about GM food,consumers’ purchasing preference,food risk perception,and whether consumers trust government management on food or not,etc.关键词
转基因食品/购买意愿/影响因素/商业化发展Key words
GM food/purchase intention/affected factors/commercial development分类
农业科技引用本文复制引用
冯良宣,齐振宏,田云,周慧..我国消费者对转基因食品的购买意愿及影响因素分析[J].中国农业大学学报,2012,17(3):7-14,8.基金项目
国家转基因重大专项 （）
国家社科重点项目 （）
中国科协项目 （）
中央高校基本科研业务费专项 （）
