中国农业教育Issue(3)：49-51,64,4.
行业高校更名的理性回归
On the Rational Returning of Professional University＇s Renaming
摘要
Abstract
When the colleges and take off the profession icons. In the universities with the profession background change case of colleges and universities＇ names changing their names, they usually towards convergence and monotony, the orientation of running a school becoming fuzzy, the lack of brand effect and history disruption, it is necessary and feasible to call on professional universities to return to the rational renaming. Wuhan Textile University restarts its original names, beneficial for the development of professional University. Taking Wuhan Textile University renaming history for an example, this paper analyzes the reason why these colleges and universities change their names, the current situation after they have changed their names, and the condition for these colleges and universities to rename with the rational regression.关键词
行业高校/更名/理性回归Key words
Professional University/Rename/Rational Regression分类
社会科学引用本文复制引用
杨道兵,陶鹏,杨秀芹..行业高校更名的理性回归[J].中国农业教育,2012,(3):49-51,64,4.
