安徽农业科学2012，Vol.40Issue(20)：10658-10660,10700,4.
农家乐顾客满意度实证研究——以天津市下营镇为例
Empirical Study on Customer Satisfaction with Farm Tourism
摘要
Abstract
Based on the Held investigation of the customer satisfaction with farm tourism in Xlaying Town of Tianjin, and according to the basic theory of American Customer Satisfaction Index Model ( ACSI) , the principal component analysis was used to evaluate customer satisfaction and analyze its relationships with customer loyalty. The results showed that the personalized marketing and the advanced information network would help to improve customer satisfaction and customer loyalty.关键词
顾客满意度/顾客忠诚度/主成分分析/农家乐Key words
Customer satisfaction/ Customer loyalty/ Principal component analysis/ Farm tourism分类
农业科技引用本文复制引用
路越平,李小勇,周琳,张红..农家乐顾客满意度实证研究——以天津市下营镇为例[J].安徽农业科学,2012,40(20):10658-10660,10700,4.基金项目
教育部北京林业大学科技创新计划人文社科振兴专项(BLRW200915) （BLRW200915）
北京林业大学《市场营销学》精品课程建设项目.[The study was supported by a grant from Ministry of Education,Beijing Forestry University Technology Innovation Program Humanities and Social Sciences Special Promotion(to Li Xiao-yong)(No.08XJY024).] （to Li Xiao-yong）
