成都大学学报：自然科学版2012，Vol.31Issue(2)：188-191,4.
大众旅游者生态旅游目的地选择影响因子研究
Impact Factors of Mass Tourists＇ Choice on Ecotourism Destination
何方永1
作者信息
- 1. 成都大学旅游文化产业学院,四川成都610106
- 折叠
摘要
Abstract
Taking impact factors of mass tourists＇ choice on ecotourism destination as research object, six first-grade factors including ecotourism landscape, social and cultural environment, tourist activity project, service infrastructure, cost and ecological education and 23 second-grade factors including landscape characteristics, spatial distance etc. were selected to establish a model of hierarchy structure for the ecological evaluation.Analytic hierarchy process （AHP） was used to determine the weight of each factor. The result shows that： the most influential first-grade factors are ecological tourism landscape, followed by tourist activity project and service infrastructure and for the second-grade factors, the most influential ones are land- scape characteristics and the safety of tourist activity project. Ecological education and its second-grade fac- tor have little effect on mass tourists＇ choice on ecotourism destination.关键词
大众旅游者/生态旅游目的地/选择/影响因子/层次分析法Key words
mass tourist/ecotourism destination/choice/impact factors/analytical hierarchy process分类
管理科学引用本文复制引用
何方永..大众旅游者生态旅游目的地选择影响因子研究[J].成都大学学报：自然科学版,2012,31(2):188-191,4.
