成都纺织高等专科学校学报2012，Vol.29Issue(2)：26-30,5.
数据挖掘技术在CRM中的应用研究
Application Research of Data Mining Technique in CRM
费玲玲 1李云辉 2李繁1
作者信息
- 1. 成都纺织高等专科学校电子信息与电气工程系,成都611731
- 2. 四川省委党校四川行政学院信息技术部,成都610071
- 折叠
摘要
Abstract
Basic concepts of data mining and CRM were introduced, the application of data mining tech- nique in CRM was analyzed and the decision tree technique was emphasized. In order to reduce huge computa- tion and improve efficiency, a new splitting method--SPRINT algorithm was brought forward and customer classification model based on improved SPRINT algorithm was constructed.关键词
数据挖掘/客户关系管理/决策树/SPRINT/客户分类Key words
data mining/CRM/decision tree/SPRINT/customer classification分类
信息技术与安全科学引用本文复制引用
费玲玲,李云辉,李繁..数据挖掘技术在CRM中的应用研究[J].成都纺织高等专科学校学报,2012,29(2):26-30,5.
