交通信息与安全2012，Vol.30Issue(3)：64-66,92,4.DOI:10.3963/j.ISSN1674-4861.2012.03.014
航空公司直销渠道竞合动态重复博弈研究
Airlines Direct Selling Channel's Cooperation-competition Dynamic Game Theory
刘万明 1朱星辉 1魏星 1朱金福1
作者信息
- 1. 南京航空航天大学民航学院 南京210016
- 折叠
摘要
Abstract
As the development of electronic commerce and the promotion of electronic ticket, the airline company distribution channels promote diversification, of which the direct selling is the main part. Firstly, this paper presents a model for airlines direct selling channel static one-time competition game. Then, it analyzes the result of the game, and obtains the Nash equilibrium strategy of airlines direct selling channel. Owing to the long-term game between the different airlines, this paper builds the dynamic repeated cooperation-competition game model based on static one-time game model. The results show that the long-term cooperation strategy is optimal.关键词
航空运输/直销渠道/竞合理论/博弈论Key words
air transportation/ direct selling channel/ cooperation-competition theory/ game theory分类
管理科学引用本文复制引用
刘万明,朱星辉,魏星,朱金福..航空公司直销渠道竞合动态重复博弈研究[J].交通信息与安全,2012,30(3):64-66,92,4.
