工业工程2012，Vol.15Issue(3)：29-34,6.DOI:10.3969/j.issn.1007-7375.2012.03.006
基于Bertrand闭环供应链的企业价格博弈模型
A Game Model for Pricing in Bertrand Closed-loop Supply Chain Systems
高鹏 1陆玉梅1
作者信息
- 1. 江苏技术师范学院商学院,江苏常州213001
- 折叠
摘要
Abstract
The operation of reverse supply chain is discussed in this paper. Based on the Bertrand duopoly pricing game, a game model is developed for a closed-loop supply chain composed of a supplier and two oligopoly retailers. With this model, the pricing mechanism for wholesale, retail, and recycling is analyzed under both centralized and decentralized decision making modes. Also, by using the model, the relationship between the supply chain profit and the product replacement rate is investigated. Based on the analysis , a two-stage quantity discount policy in pricing is proposed such that the performance is improved in the sense of Pareto optimization. The range of discount and subsidy rates is given for both centralized and decentralized modes. The results obtained provide the basis for establishing the theory of closed-loop supply chain system.关键词
闭环供应链/价格博弈/纳什均衡/逆向物流Key words
closed-loop supply chain/ pricing game/ Nash equilibrium/ reverse logistics分类
管理科学引用本文复制引用
高鹏,陆玉梅..基于Bertrand闭环供应链的企业价格博弈模型[J].工业工程,2012,15(3):29-34,6.
