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连锁超市生鲜农产品物流配送模式选择分析

朱晓琳 王新利

黑龙江八一农垦大学学报2012,Vol.24Issue(3):103-108,112,7.
黑龙江八一农垦大学学报2012,Vol.24Issue(3):103-108,112,7.

连锁超市生鲜农产品物流配送模式选择分析

Selection Analysis of Logistics Distribution Mode of Fresh Agricultural Product of the Chain Supermarket

朱晓琳 1王新利1

作者信息

  • 1. 黑龙江八一农垦大学经济管理学院,大庆163319
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摘要

Abstract

Selecting suitable fresh agricultural products distribution mode was the key reducing logistics cost of the chain supermarket and improving logistics efficiency. According to the contradictory situation of the rapid development and the blind choice of logistics distribution mode of the chain supermarket fresh agricultural products, using AHP and fuzzy comprehensive evaluation as the research method to build the evaluation index system chain of fresh agricultural product of supermarket distribution model. AHP method was used to determine index weight, the defects of the fuzzy comprehensive evaluation method was overcome to set up the evaluation matrix and comprehensive evaluation. 6 typical chain supermarkets were selected for empirical research to verify practical application of decision method and the specific analysis of various indicators evaluation scores obtained indicator causes and applicability of each kind of distribution mode.

关键词

生鲜农产品配送模式/模糊综合评判法/层次分析法/连锁超市

Key words

fresh agricultural product distribution mode/fuzzy comprehensive evaluation method/AHP/chain supermarket

分类

管理科学

引用本文复制引用

朱晓琳,王新利..连锁超市生鲜农产品物流配送模式选择分析[J].黑龙江八一农垦大学学报,2012,24(3):103-108,112,7.

基金项目

2011年黑龙江省硕士研究生创新科研项目资金编号(YJSCX2011-282HLJ). ()

黑龙江八一农垦大学学报

1002-2090

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