陕西科技大学学报（自然科学版）2012，Vol.30Issue(3)：135-137,142,4.
中国传统餐饮企业经营困境及营销对策研究
Research on business difficulties and marketing strategy of traditional restaurant in China
苗志娟 1赵茜2
作者信息
- 1. 陕西科技大学管理学院,陕西西安710021
- 2. 陕西师范大学政治经济学院,陕西西安 710061
- 折叠
摘要
Abstract
China has a long history of traditional food, rich cultural connotations; has enormous intangible value and natural brand. With the development of society, many traditional food companies arc facing operational difficulties or even bankruptcy of embarrassment. Based on the tradition of centering enterprises in Chinese survey and analysis, develop a suitable experience of catering enterprises in Chinese traditional marketing model and implementation strategy.关键词
中国/传统餐饮业/营销策略Key words
China/ traditional restaurant/ marketing strategy分类
管理科学引用本文复制引用
苗志娟,赵茜..中国传统餐饮企业经营困境及营销对策研究[J].陕西科技大学学报（自然科学版）,2012,30(3):135-137,142,4.
