运筹与管理2012，Vol.21Issue(3)：148-153,6.
随机环境下再制造产品的定价策略研究
Research on Pricing Policies of Remanufactured Products under Stochastic Environment
摘要
Abstract
Pricing remanufactured products is one of the most important decision problems in reverse supply chains. According to the operating mechanisms of collecting and remanufacturing EOL products in our country at present , a Stackelberg game model is bulit under the stochastic environment, in which the traditional manufacturer is the leader and the remanufacturing factory is the follower. New and remanufactured products' differentiated pricing strategies are analyzed and their optimal pricing results are given combined with numerical examples. Moreover, the model is extended by considering two other decision patterns; Vertical Nash Equibrium and Integrated Factory. The research shows that the optimal prices of both products and system profits decrease in an order of Integrated Factory, Stackelberg game and Vertical Nash Equibrium.关键词
逆向供应链/回收/再制造/定价策略/Stackelberg博弈/垂直纳什均衡Key words
reverse supply chains/ collection/ remanufacturing/ pricing strategies/ Stackelberg game/ vertical Nash equibrium分类
管理科学引用本文复制引用
林欣怡,孙浩,达庆利..随机环境下再制造产品的定价策略研究[J].运筹与管理,2012,21(3):148-153,6.基金项目
国家自然科学基金资助项目(70472033,70772059) （70472033,70772059）
教育部人文科技基金资助项目(11yJC630185) （11yJC630185）
