成都大学学报：社会科学版Issue(5)：65-67,3.
当下国产主旋律电影的创新性探索
The Creative Exploration of Domestic Mainstream Movies
张勇 1王小军2
作者信息
- 1. 四川师范大学成都学院,四川成都611745
- 2. 成都学院艺术学院,四川成都610106
- 折叠
摘要
Abstract
With the further opening of the releasing policy and the acceleration of the industrialization process of the market, domestic mainstream movies have captured the share of domestic movie market increasingly as well as waking out of the awkward situation : "good movies, poor sales" by referring with the successful practical opera- tion mode of commercial movies, especially in integrated marketing. This paper explores the innovativeness, some successful examples and commercializing modes of domestic mainstream movies.关键词
主旋律电影/电影创新性/商业化电影分类
社会科学引用本文复制引用
张勇,王小军..当下国产主旋律电影的创新性探索[J].成都大学学报：社会科学版,2012,(5):65-67,3.
