巢湖学院学报Issue(4)：99-102,4.
广告语篇中的语法隐喻及其认知分析
THE GRAMMATICAL METAPHOR AND ITS COGNITIVE ANALYSIS IN THE ADVERTISEMENT DISCOURSE
摘要
Abstract
Grammatical metaphor is a very common language phenomenon in the use of language and communication process. The paper, combining with cognitive motivation analyzes the English project in the advertisement discourse from cognitive perspective, basing on the conceptual metaphor;, interpersonal metaphor and modal metaphor . Not only it is helpful in understanding the rich connotation of advertising words, but it also reflects the development of human cognition.关键词
概念隐喻/人际隐喻/情态隐喻Key words
Conceptual Metaphor/Interpersonal metaphor/Modal metaphor分类
社会科学引用本文复制引用
贺静..广告语篇中的语法隐喻及其认知分析[J].巢湖学院学报,2012,(4):99-102,4.基金项目
巢湖学院科学研究资金资助项目 （）
