科技广场Issue(7)：173-175,3.
网络企业病毒式营销策略分析
Analysis of Viral Marketing Strategy of Network Company
摘要
Abstract
With the fast growing of the Internet,the application value of the Internet is recognized by many enterprises.More and more companies choose to carry out marketing activities under the Internet environment.As one of the marketing methods,the application value of viral marketing is increasingly prominent.Based on this research background,the article first introduces the definition of viral marketing and elements.Then the paper analyzes some typical application examples of viral marketing in network companies.Finally,the article raises several strategies on viral marketing for network companies.关键词
病毒式营销/要素/网络企业/策略Key words
Viral Marketing/Elements/Network Company/Strategy分类
管理科学引用本文复制引用
牛西..网络企业病毒式营销策略分析[J].科技广场,2012,(7):173-175,3.基金项目
南昌工程学院校级青年基金项目“网络企业病毒式营销策略研究”（2010SK003）的阶段性成果之一 （）
