科技广场Issue(7)：176-179,4.
浅谈Web2.0时代下江西旅游目的地网站应用现状及改进策略——基于ICTR-T概念框架
Brief Probe into the Application Status of Jiangxi Main Tourism Destination Websites and Strategies for Improvement in the Era of Web2.0--Based on the ICTR-T Conceptual Framework
杜小玲1
作者信息
- 1. 江西财经大学国际经贸学院,江西南昌330013
- 折叠
摘要
Abstract
As experience-based tourism consumption prevails,web-based destination marketing becomes an important method and way to enhance the competitiveness of the tourism destination.Realizing the application status of Jiangxi main tourism destination sites and analyzing its existing problems,the paper puts forward several proposals and strategies according to the ICTR-T conceptual framework(Youcheng Wang,2008),aiming to improve the web-based marketing effect of main tourism destinations in Jiangxi province.关键词
旅游目的地网络营销/营销策略/Web2.0Key words
Web-based Destination Marketing/Marketing Strategy/Web2.0分类
管理科学引用本文复制引用
杜小玲..浅谈Web2.0时代下江西旅游目的地网站应用现状及改进策略——基于ICTR-T概念框架[J].科技广场,2012,(7):176-179,4.
